Reema Kagti on OTT growth: For the primary time, cash is chasing content material as a substitute of content material chasing cash

On Might 14, the web was abuzz with the primary look of Zoya Akhtar’s The Archies, a musical she’s directing for Netflix. Written by Akhtar and her frequent artistic companion and filmmaker herself, Reema Kagti, the movie announcement made headlines because it marks the debut of Agastya Nanda, higher often known as Amitabh Bachchan’s grandson; Suhana Khan, daughter of Shah Rukh Khan; and Khushi Kapoor, the youngest baby of the late Sridevi. Singer Dot, Mihir Ahuja, Yuvraj Menda and Vedang Raina spherical up the solid. The movie is additional particular for Akhtar and Kagti for it’s the first solo mission below the banner Tiger Child, a manufacturing home they based in 2015.

Given the success of their final internet collection, Made in Heaven, and their final function Gully Boy, it’s no shock that Netflix approached the 2 gifted ladies. Self-confessed Archies followers, the duo grabbed the supply. “We grew up in pre-liberalised India the place Archies was a window to a world we had no entry to,” says Kagti. “The problem was to carry it to individuals who know of it, contemporise it, retain the essence, and make it for immediately’s younger viewers.”

The Archies is likely one of the many tasks Kagti and Akhtar have developed for OTT. “Covid has created chaos with theatrical. We’re holding our focus and doing no matter work we are able to throughout the Covid restrictions… Aside from OTT giving a lift to our trade, for the primary time, cash is chasing content material versus content material chasing cash,” says Kagti.

Awaited are the anticipated season two of Made in Heaven and Kagti’s personal internet collection directorial debut Dahaad, a Rajasthan-set crime drama which can launch on Amazon Prime Video. Among the many options which have her as a co-writer are Kho Gaye Hum Kahan, which stars Adarsh Gourav, Ananya Panday and Siddhant Chaturvedi, and Jee Le Zaraa, which sees Farhan Akhtar get again within the director’s chair with Priyanka Chopra, Alia Bhatt and Katrina Kaif as his main women. “By and huge the main focus is to empower and spend money on lots of new expertise, be it actors, administrators, writers or technicians,” says Kagti. “We need to create a house for like-minded folks in Tiger Child. Excel [Entertainment] did it for us. We’d wish to pay it ahead with Tiger Child.”

Speaking about Jee Le Zara, Kagti says she and the Akhtar siblings met over Zoom throughout the lockdown in 2020 to start the writing course of. “It got here collectively as a result of the three ladies (Priyanka, Alia and Katrina) determined to do that and got here to us,” she says. “Farhan already had the concept. It was a contented coincidence. It was lots of enjoyable.”

Kagti is equally enthusiastic about Dahaad, which marks the OTT debut of Sonakshi Sinha, who performs a police officer. “Whenever you see it, it could seem to be Gully Boy, a world that Zoya and I have been very removed from,” says Kagti. “However once more, we immersed ourselves on this planet until it fully acquired internalised. I’m extraordinarily pleased with and proud of it.”

As one half of essentially the most wanted and profitable writing partnerships in Hindi cinema at the moment, Kagti spoke of how she and Zoya divvy up work. “There’s by no means any drawback in telling her that that is the concept I need to direct,” she says. “After we have been creating The Archies, we weren’t certain who’s going to direct it. Because the writing course of went alongside, someplace midway by way of Zoya stated she’d wish to direct it. I simply knew she’s going to kill it.”

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